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McCann-Erickson, an international advertising agency, needed an update to several smaller, isolated pockets within their 300,000 sf facility, one of them being a conference center. Representation and communication, the two central components of the science of advertising, formed the conceptual basis for the interior renovation. The computer was used as a tool to explore new representational possibilities between architect, client and their potential customers. Ideas communicated through the virtual realm have inspired provocative spatial investigations through the freedom allowed by digital media. Thus, the newly inserted pieces re-interpret and re-organize the existing space into an integrated, efficiently functioning facility that allow users to retreat and refocus.